You've been working hard to keep your brand voice loud and clear...
but in-house teams are expanding, content creation is outsourced to external agencies and partners, and individual brand identities are now under a bigger umbrella brand. The only thing that isn't expanding is your budget.
You feel the pressure of having to produce and source consistent, original visual content that connects with your audience, within a strict budget. How do you create appealing, authentic content that supports the brand message? It seems you face this struggle at least every quarter!
We've been working hard to create the right solutions to these problems and this is what RnD can do for you...
3 ways we can help you.
RnD offers clear, time-limited photo sessions so that you have visual content available for even lengthy content campaigns. We work directly with your marketing and brand managers, and get to know your brand playbook, so that we are able to produce content you can use for months within a matter of hours. And we create packages unique to your budget.
By producing a high-volume of diverse visual content aligned with your brand message and strategy, RnD helps you address the following challenging aspects of marketing;
- High publishing frequency: A few hours of shooting will give you access to content that will serve a variety of contexts over an extended period, while retaining the core brand message.
- Strategically aligned content: All the photos are conceived according to your brand message and purpose. We factor in your brand and long-term strategy when we design the visual concepts for your photos.
- Budget: By having a predictable, once-off cost for your visual content package, establishing the metrics to help determine your content ROI is made far easier.
We also speak your language.
We are immersed in the world of branding. Our continuous research has helped us to understand that the purpose of brand photography is not simply to reflect a message in the image. Rather, the purpose is to depict the themes inherent in the brand and the emotions connected with those themes. RnD uses elements that comprise the long historical narrative in which your brand is embedded, with psychological principles, to develop visual concepts that contain all the essential emotional and intuitive aspects of your brand story in a visual concept. We aim toward authentic visual, conceptual and emotional alignment in depicting your story.
And we do authenticity, naturally.
Recent marketing research indicates that consumers are looking for authentic and relevant brand stories based in the here and now. By it's very design, photography is able to capture real world experiences and emotions, without having to compromise the dramatic or stylistic aspects of the overall aesthetic. Photos are good at triggering sensory experiences, which anchor the story in visceral experience. By stimulating certain parts of the brain, the audience is literally immersed in the story. Photos also place our stories in a real time and place, grounded in the reality from which our most enduring stories emerge.
To learn more about how we tell authentic #BrandStories see our blog post #BrandStories and photography: A psychologist's guide.